Your portfolio is where visitors decide whether your experience fits their needs. Choose representative projects, explain your role, and describe outcomes. Make it easy for visitors to find the most relevant work.
Curate, don’t collect
Three to six strong case studies are more persuasive than a long list of thumbnails. Pick work that reflects the opportunities you want next.
Explain your role
Be specific about what you owned, who you worked with, and which decisions you influenced.
Close with outcomes
End each project with what changed: a metric, a launch, or feedback from the people it served.